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Web Internet Marketing – Marketing Management: WIM aims at providing the most latest marketing management skills that can help you drive more customers.

Now, Web Internet Marketing provides you an illustrations of chapter concepts using actual companies and situations.

Address today’s economic, environmental, and technological changes in marketing.

  • Internal Marketing— ensuring everyone in the organizations embraces appropriate marketing principals, especially senior management.
  • Integrated Marketing— ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way.
  • Relationship Marketing— having rich, multifaceted relationships with customers, channel members, and other marketing partners.
  • Performance Marketing— understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.


Marketing Insights and Marketing Memo Boxes

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