CORE COMPETENCIES

CORE COMPETENCIES

CORE COMPETENCIES :Companies today outsources less-critical resource if they can obtain better quality or lower cost. The key is to own and nurture the resources and competencies that make up the essence of the business. Many textile, chemical, and computer/electronic product firms use offshore manufactures and focus on product design …

Read More »

CUSTOMER-PERCEIVED VALUE

CUSTOMER-PERCEIVED VALUE

CUSTOMER-PERCEIVED VALUE:Consumers are better education and better then ever, and they have the tools to verify companies claims and seek out superior alternatives. Even the best-run companies have to be careful not to take customers for granted, as dell found out.4   DELL Dell rode to success by offering low-priced …

Read More »

THE ROLE OF RESEARCH

THE ROLE OF RESEARCH

THE ROLE OF RESEARCH:Marketing need up to date information about the environment, the competition, and the selected market segments. Often, analysis of internal data is the starting point for assessing the current marketing situation. Supplemented by marketing intelligence and reach investigating the overall market, the competition, key issues, threats, and …

Read More »

MARKETING INNOVATION

MARKETING INNOVATION

MARKETING INNOVATION: Innovation is marketing is critical. Imaginative ideas on strategy exist in many places within a company. Senior management should identify and encourage fresh ideas from three generally underrepresented group; employees with youthful or device perspective. Employees far removed from company headquarters and employees new to the industry. Each …

Read More »

ASSESSING GROWTH OPPORTUNITIES

ASSESSING GROWTH OPPORTUNITIES

Assessing growth opportunities includes planning new business, downsizing. And terminating older business. If there is a gap between future desired sales and projected sales, corporate management will need to develop or acquire new businesses to fill it. Figure 2.2 illustrates this strategic-planning gap for a hypothetical manufacture of bank DVD …

Read More »

Developing Marketing strategies and Plans

Developing Marketing strategies and Plans

Developing the right marketing strategies over time requires a blend of discipline and flexibility firms must stick to a strategy but also constantly improve it. In today fast-changing marketing world, identifying the best-long-term strategies is crucial-but challenging-as HP has been finding out. A true technology pioneer, Hewlett-Packard (HP) has encountered …

Read More »

Google

Google Marketing Strategy

Google: In 1998, two Stanford university PHD students Larry page and Sergey Brin, founded a search engine company and named it Google. The name plays on the number googal-1 followed by 100 zeroes- and refers to the massive quantity of data available online that the company helps users find. Google`s …

Read More »
error: Content is protected !!